There are tens of thousands of managed services providers (MSPs) operating today. While they come in all sizes and serve many different verticals, most of them have remarkably similar origin stories. You’d be hard-pressed to find one that didn’t start as a relatively small operation gaining most of its new clients through word of mouth. And you’d have an even harder time finding a large MSP that uses that same growth model today. In other words, most MSP founders realize sooner or later that word of mouth isn’t going to cut it; they’re going to have to pivot to an intentional growth strategy if they want to stay competitive.